COPY & CONTENT
 

CONCEPTS & CONSULTING

marketing and sales
training and education
corporate profile and image
investor relations
employee communications
business to business
business to consumer
non-profit communications

Services

Excellent exposition and persuasive prose comprise just the visible portion of my work. Great marketing communications writing emanates from a rare combination of a wide foundation of general knowledge, business intelligence, speed and creativity.

I combine these elements to produce outstanding content for my clients. My specialties include (1) the traditional written word in print, (2) writing “for the ear” and designing visuals in scripts for videos and multimedia programs, and (3) creating site architecture and content that is intuitive and meaningful to a sophisticated web and electronic delivery audience.

Plus, the strategic process is always at work across all my services, as I assist clients in developing and implementing concepts that fit critical communications goals:

Traditional print media

- Brochures and collateral
- Proposals
- Direct mail and newsletters
- Product and data sheets
- Press releases
- Case studies
- Small space advertising
- Speeches

Multimedia, presentations and video

- Multimedia scripts
- Video scripts
- Presentations and handouts
- Storyboarding
- Product tours

Web and electronic media

- Web site content
- Web site architecture
- Rich web content, animations and presentations
- Multimedia CDs
- Electronic newsletters

Consulting

- Communications strategy
- Meeting concepts
- Marketing concepts
- Project and production management