COPY & CONTENT

CONCEPTS & CONSULTING

marketing and sales
training and education
corporate profile and image
investor relations
employee communications
business to business
business to consumer
non-profit communications

Portfolio

The portfolio examples below represent more than crisply written content and inventive solutions. Each example represents a discrete set of benefits received by my clients.

In some cases, there’s a great savings of time and expense because of my ability to understand the issues and begin writing immediately. In others, I’ve helped expand a market because of my comprehension of the organization’s special attributes and of the benefits of a particular service.

In every case, regardless of the subject, the medium, or the purpose of the communication, I work hard to create exceptional value for the client.

On writing in the client’s voice:

“It does not take long to identify a company’s persona. Every organization is organic, and evidences its personality in its marketing, on its website, and at our meetings. It’s my job to make that personality shine through.”

	Jewish Causes of Choice The website of this non-profit organization, JChoice.org, empowers the next generation of donors to learn about and experience the obligation of charitable giving. The site highlights dozens of innovative and overlooked Causes attractive to youthful givers, and features networking, video and musical content. The project included concept development, branding, marketing materials, and the architecture and writing of the website. Website.
	Wentworth Institute of Technology Wentworth, located in the Fenway area of Boston, created a video highlighting the 100th anniversary of its founding. The college celebrated the past and present, and previewed plans for the future of this increasingly visible destination for students in technical fields. Video script .
	International Trade Center at the Ronald Reagan Building, Washington, DC The US government awarded our client a contract to operate an area of privately-run space within the building, comprising a conference and exhibition center, private office space, federal trade offices, and restaurant and retail. The project included identity concepts, bid materials, a 6-page pocket folder, single page inserts, and a separate brochure to initiate the high profile marketing of the private space. Print sample.
	Semilab AMS This division of one of the world’s largest metrology companies uses two separate technologies for measuring line widths and film thicknesses of the new materials which are being used to fabricate semiconductor wafers. The project included architecture and writing of the predecessor website.
	Sawyer Realty Holdings A privately held real estate investment and management firm, Sawyer features an expanding portfolio of multifamily apartment communities on the East Coast and in the Midwest. Two separate projects included the writing of the company's corporate brochure, and the architecture and writing of its web site.
	Semilab AMS at Semicon West Every year, Advanced Metrology Systems presents the latest innovations in high-speed, non-contact, non-destructive metrology solutions at the heavily attended trade show Semicon West. This video highlights the non-contact methodology which will benefit chip manufacturers throughout the next decade. Video script.
	Scholastic, Inc. Scholastic is a worldwide leader in children’s publishing and media. Its READ 180 product is a reading intervention program for elementary grades through high school. The benefits of the product were highlighted in a continuous loop video at a trade show.
	Adapco/VDCI Adapco distributes vector disease control chemicals and manufactures high tech devices to monitor meteorological and geographic data for the accurate spraying of insect control chemicals. VDCI is a chemical application company. The companies collectively produced a pocket folder and two brochures demonstrating the synergies of having VDCI apply pesticides using the equipment and products of Adapco. Print sample.
	Koda Enterprises Group This conglomerate owns a number of manufacturing concerns. Its corporate brochure is used in targeted acquisitions of manufacturing concerns, concentrating on the relationships between companies and parent. Print sample .
	Fleet Bank Formerly one of the largest commercial banks in the United States, Fleet was internally developing an extensive portfolio of web-based software for cash management solutions, the introduction of which required a comprehensive communications component. This series of multimedia CDs included an introduction and summary of the benefits of a dozen different software products, and provided an on-screen demonstration for each product. Multimedia program sample.