COPY & CONTENT

CONCEPTS & CONSULTING

marketing and sales
training and education
corporate profile and image
investor relations
employee communications
business to business
business to consumer
non-profit communications

Portfolio

The portfolio examples below represent more than crisply written content and inventive solutions. Each example represents a discrete set of benefits received by my clients.

In some cases, there’s a great savings of time and expense because of my ability to understand the issues and begin writing immediately. In others, I’ve helped expand a market because of my comprehension of the organization’s special attributes and of the benefits of a particular service.

In every case, regardless of the subject, the medium, or the purpose of the communication, I work hard to create exceptional value for the client.

On writing in the client’s voice:

“It does not take long to identify a company’s persona. Every organization is organic, and evidences its personality in its marketing, on its website, and at our meetings. It’s my job to make that personality shine through.”

	Wentworth Institute of Technology Wentworth, located in the Fenway area of Boston, recently celebrated the hundredth anniversary of its founding. I wrote a video which celebrated the past, present and future plans of this college, which has increased its visibility as a premier destination for students studying technical subjects. The video was distributed to its entire alumni base. Video script.
	International Trade Center at the Ronald Reagan Building, Washington, DC The US government awarded our client a contract to operate an area of privately-run space within the building, comprising a conference and exhibition center, private office space, federal trade offices, and restaurant and retail. I wrote a 6-page pocket folder, single page inserts, and a separate brochure to initiate the high-profile marketing of the private space. I also consulted with the client on identity concepts and worked with the client throughout the federal proposal process. Print sample.
	American Management Equities The company is a small business consultant, helping organizations maximize profit. It also helps companies in the process of buying and selling closely held businesses. I developed the original information architecture for three websites posted by the company, which has since taken over design, development and content issues for all of the sites. Web site.
	Fleet Bank One of the largest commercial banks in the United States, Fleet has an extensive portfolio of web-based software for cash management solutions. I wrote an opening and closing script for a series of multimedia CDs which would highlight the benefits of the software, portray its features, and provide a demonstration of how the product would work. After these “bookends” were completed, I wrote a dozen programs, each concentrating on a separate product. Multimedia program sample.
	Philips AMS Metrology Solutions The company is introducing innovative technology which measures line widths and film thickness of the new materials which are being used to fabricate semiconductor wafers. I wrote an introductory video which highlighted the non-contact methodology which will benefit chip manufacturers throughout the next decade. Video script.
	Scholastic, Inc. Scholastic is a worldwide leader in children’s publishing and media. Its READ 180 product is a reading intervention program for elementary grades through high school. I wrote a video script outlining the benefits of the product to be shown in a continuous loop at a trade show.
	Adapco/VDCI Adapco distributes vector disease control chemicals and manufactures high tech devices to monitor meteorological and geographic data for the accurate spraying of insect control chemicals. VDCI is a chemical application company. I wrote a pocket folder and two brochures demonstrating the synergies of having VDCI apply pesticides using the equipment and products of Adapco. Print sample.
	Koda Enterprises Group This conglomerate owns a number of manufacturing concerns. I wrote a corporate brochure to be used in targeted acquisitions of manufacturing concerns, concentrating on the relationships between companies and parent. Print sample.