COPY & CONTENT
 

CONCEPTS & CONSULTING

marketing and sales
training and education
corporate profile and image
investor relations
employee communications
business to business
business to consumer
non-profit communications

 

 

Subjects

I’m informed, educated, and well-read on the issues facing local businesses and institutions. So it is easy to discover a new product, process or service, and place it in the appropriate context to demonstrate benefits. 

I am able to quickly comprehend an organization’s special attributes, and develop and express the unique value proposition appropriate for the audience. My analytical side joins forces with the creative side, giving clients just the right mixture of persuasion and imagination. 

Here’s a representative sample of some of the subjects I’ve tackled: 

Finance 

- Asset-based lending 
- 401(k) programs 
- Insurance products 
- Global trade software 
- Money management 
- Community bank point of sale 
- Biller-payer software 
- Compensation programs 
- Financial integration software 
- Real estate investment 
- Real estate management 

High tech 

- Storage array networks 
- Interactive TV 
- Broadband operating supervisor middleware 
- Banking transaction web-based software 
- Metrology of chip wafers and components 
- Business process management software 
- Image processing 

Retail/B2C/Trade/B2B 

- Children’s shoes 
- Juice products 
- Insect control applications 
- Crafts 
- Business profit consultant 
- Vending machine installation 
- Exposition management
- Travel vacations and cruises

Science/Biotech 

- Biotech IPO road show 
- Blood purification products 
- High temperature superconductors 
- Vaccines and cancer research IPO 
- Diabetes log book 
- Digital medical imaging 

Education 

- Psychology textbook multimedia 
- Technical college 100th anniversary 
- Instructional assessment software
- Private elementary school
- College loans 

Manufacturing

- Chemical application equipment distribution 
- Environmental program
- Ethics seminars 
- Conglomerate corporate profiles

 
 

On writing simply:

“I try to keep my pieces jargon-, buzzword- and acronym-free. It is important to describe a product or service in plain language because the buyers are not technical. It’s critical to illustrate benefits and advantages in straightforward, simple language.”