|
Ross P. Benjamin
Newton, Massachusetts 02459 •
(617) 306-6148
rb@rossbenjamin.com
Summary
Exceptional communicator, outstanding information architect and persuasive writer and editor in a variety of media, including
• print • brochures and collateral • multimedia
• websites
• videos • proposals • scripts.
Absorbs subject matter quickly, identifies important issues, and provides easy-to-understand material for any targeted audience regarding any subject matter.
Experience
Trans-Radio Productions, Inc., Boston, Massachusetts 1981-current
Marketing communicator for varied group of client organizations, from Fortune 500 organizations to mid-sized companies. Client engagements include development of concepts and creation of communications to market a wide array of products and services: internet cash management banking products, web-based instructional assessment services, telecommunications, medical devices, consumer products, manufacturing, biotechnology research, technical services, money management, and companion multimedia to academic textbooks.
Senior Writer, Editor and Producer
Content director of a variety of web sites, videos, multimedia brochures and print collateral, including full responsibility for content, structure, writing and flow
- Understand context and objective of communication
- Gain understanding of concept, product and/or service
- Design structure of effective communication within desired medium
- Write effective and compelling communications in accordance with client objectives
- Collaborate with customer teams (client side) and designers (production side)
to achieve desired results
Companies and Concepts – Information Assignments
-
Fleet Bank: middle market cash management products, global trade products
-
Harcourt Interactive
Technology: instructional assessment
-
Curis: biotechnology research
-
American Management Services: business profit consultant
-
Wentworth Institute of Technology: tech-oriented college
-
Allyn & Bacon: series of multimedia companion videos to college psychology textbooks
-
Koda Enterprises Group: conglomerate of diverse companies
-
Veryfine Products: juice products manufacturer
-
International Trade Center at the Ronald Reagan Building, DC: commercial lessor
-
Adapco, Inc.: manufacturer of high tech equipment for chemical application
-
Algotec: digital medical imaging
-
World Trade Center Boston: commercial exposition events
-
Boston Courthouse Management Associates: commercial real estate and management
-
Fleet Capital Leasing: asset-based lending
-
Stride-Rite Shoes: children’s shoes
-
CDC IXIS: money management
-
Watermill Ventures: holding company/conglomerate
-
Acambis PLC: vaccines
-
Fipoint: financial website, consolidating products and services
-
Infotrends: exposition manager
-
Risk Management Solutions: risk management company
-
Commerce.TV: interactive TV system
-
EG&G: provider of management and technical services to US government
Producer
Expand content and concept into visual schemes in variety of media, including web sites. multimedia presentation technology, and print collateral
-
Develop main, secondary and tertiary pages, links and jumps
-
Develop schematic storyboards and site maps
-
Direct production side staff to execute story flow
Manager
Executive and operational responsibility in continuously evolving business-to-business communications company. Managed team of 10-20 employees
-
Hired and fired employees and contract workers
-
Managed finances of enterprise
-
Performed duties of human resources department for small company
-
Performed duties of marketing department, including supervision, writing and overview of design of proposals, collateral material, web sites, advertising
Education
Juris Doctor, Cum Laude, Northwestern University, Chicago, IL
Bachelor of Arts, Cum Laude, University of Massachusetts, Amherst, MA
|